In this episode, Gregg shares his insights from one Lake Erie town that is going like gangbusters to invest in waterfront placemaking and the lessons that can be learned. Hint: It begins with elected politicians in every community having an understanding that spending dollars for a significant return on investment is necessary to develop placemaking as an economic engine that will ultimately benefit the community
In this episode, Gregg talks about why it matters for small-town downtowns to be doing summer-long celebrations of Canada 150 and why forgetting to do so is creating a terrible perception
In this episode, Gregg explains why you need to be using and building your YouTube channel now, rather than ignoring the channel all together like so many small-town businesses and organizations do
In this episode, Gregg talks about small town folks walking the talk about the need to support local businesses, especially new business startups by young entrepreneurs
In this episode, Gregg talks about a common small-town stereotype among many organizations and businesses that often suggests just ignoring negativity because it will go away. WRONG! It's not 1998 anymore!
In this episode, Gregg talks about how your small-town downtown business association can take a leadership role in introducing online shopping. It doesn't require a big investment. It can easily be done fast. And it's a way to show consumers that you are trying to adapt to a shift toward consumers wanting online convenience too
In this episode, Gregg shares his tip for hosting an inexpensive and effective small-town downtown event that will help stores build a better face-to-face connection with shoppers
In this episode, Gregg tackles a common hurdle faced by many rural communities when they are locked in a debate about a major undertaking. The hurdles are usually always the same rhetoric, just recycled again and again from project to project by people in opposition and even elected town councillors. But there is a way forward to bring the discussion to its most important point.
In this episode, Gregg tells the story of how a big brand surprised him with a reward on social media and how this simple step can be duplicated by small-town businesses to show you appreciate when customers talk you up